Marketing Copy

Marketing copy is written by copywriters, professionals skilled in crafting persuasive and engaging content aimed at promoting products or services.

Explanatory marketing copy clearly communicates the features, benefits, and value of a product or service to help the audience understand why they should choose it.

The word "copy" in marketing originates from the print industry, where written content was reproduced for distribution, and today it refers to any text designed to sell or promote.

A copywriter is responsible for creating engaging and persuasive text for ads, websites, brochures, and other marketing materials to capture the audience's attention and inspire action.